Influencer Marketing

Influencer marketing is a marketing strategy that involves collaborating with individuals, often referred to as influencers, who have a dedicated and engaged following on social media or other online platforms. These influencers have the ability to impact the purchasing decisions of their followers because of their authority, expertise, or personal appeal. Influencer marketing leverages this influence to promote products, services, or brands. Here are key aspects and considerations related to influencer marketing:


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